Days of replenishing stocks with inadequate information, out of stock situations, back orders and increased inventory storage costs are now becoming history with the development of RFID technology. Manufacturing, Retail, Pharma organizations etc are having a re-think in their supply chain and production scheduling with the possibility of RIFD reducing their uncertainty to a significant extent. Not only enterprises but government bodies are also deriving benefits out of RFID technology.
Several leading retailers are beginning to adopt RFID technology throughout their business systems. For example, in the United States, Wal-Mart is hoping to have RFID tags on all vendor pallets and cases by 2006.
There’s more. DHL plans to go global with RFID tracking for the millions of packages it handles each year. The payoff in customer service: later posting times and earlier deliveries. The US Department of Defense has gotten into RFID technology—on a huge scale: All matériel sent to the Persian Gulf for the Iraq conflict was tagged for fast, easy tracking. For one unit, the time required to take inventory of incoming equipment shrank from two or three days to 22 minutes.
Ironically, however, even technologies like RFID, no longer really count as innovation—at least, not as they are normally used. They are coming to be considered a cost of doing business, not sources of competitive advantage.
Of course, these technologies are important and well worth the investment—but competitive advantage may well be found only by discovering new, innovative ways to use or leverage them. The answer to the question, “What else could this let us do?” can be applications that are reasonable in cost because the basic technology installation and learning is in place. Moreover, technologies like RFID typically converge with other technologies, such as sensors, remote cameras and wireless capabilities, to create a new layer of infrastructure that can enable the next big breakthrough.

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